In my journey as a designer and creative director, I am invariably drawn to the allure of reinvention. Reimagining established concepts, reinterpreting them, and infusing them into my own creative sphere is an exploration I thoroughly enjoy. This project, which feels like a labor of love, stands as a testament to that process. It is deeply influenced by Baton Rouge's music scene, the audacious rhythms of Webbie, the old-world charm of Southern Football games, and most importantly, the intimate conversations with the locals. The goal? To embody the authentic spirit of "Jigga City."

This idea took form with "The Battle of Baton Rouge," a piece of artwork that owes its genesis to David McMacken's iconic 1989 World Series poster, "Battle of the Bay." I interpreted his concept in my own style, staging a mock fight between Southern University and LSU football players, all scrambling for a "Jigga City" banner. Nestled below are the A.W. Mumford Stadium and Tiger Stadium, forming a distinct Baton Rouge panorama.

But to understand the foundation of this project, we have to journey back to my undergraduate days at Dillard University in New Orleans. That's where my fascination with Baton Rouge's music and culture first sparked. I remember the raw excitement of my first Bayou Classic, the electrifying thrill of seeing Boosie live on Canal Street, and the captivating beauty of those old school cars. Southern University's homecoming was an annual ritual, a must-attend event that, year after year, continued to inspire me.

These experiences not only enriched my college years, but they also found their way into the fabric of my work, inspiring the essence of this project. In its entirety, this endeavor serves as a celebration of Baton Rouge's vibrant culture, a tribute to a place that continues to shape my creative journey.