2021
Inertia’s Root
Inertia’s Root is a Hemp derived Cannabis brand that focuses on providing quality holistic remedies. Black-owned and operated, inertia’s root is based in Nashville, Tennessee. The brand offers a wide variety of products infused with organically grown, Non-GMO hemp extracts that are naturally rich in phytocannabinoids.
SaulGoodCreative™ was tasked with Design & Full Production of Inertia’s Root’s™ annual 420 Collection. ** Art Direction, Logo Creation & Full Merchandise Production
Backstory: For the packaging & merch we wanted to do something innovative & fun. This was our second time working with Inertia’s Root and we knew their CEO Stuart sneakerhead, therefore we thought it would be interesting to do a project using sneakers as inspiration. In the past, we have seen various sneaker companies including Nike & Adidas release limited runs of sneakers celebrating 4/20.
Naturally, the iconic Altitude Air Jordan 13 sneaker would come to mind and ultimately be selected as the proper muse for this project. The Altitude Jordan 13 is particularly fitting since Altitude by definition is the elevation of an object above the earth’s surface. Similarly, the elevated state of consciousness one attains after consuming cannabis, can be figuratively likened to that of a state of high altitude. Furthermore, rooted in the tradition of Air Jordan, we looked to the extraterrestrial Looney Tunes character Marvin The Martian as inspiration for the drop. Conceptually, Marvin serves as a pseudo-mascot for the drop.
Packaging
In theme with the original Altitude Air Jordan 13 shoe released in 2005, we used the same color pallet from the shoe & sneaker box. (Black, Altitude Green, Silver & Red). The Indica strains are identified by a black label, while the Sativa strains have a green label. For the lid, we reconstructed the Jordan 13’s signature hologram located on the upper ankle of the shoe in the form of a premium holographic sticker. The centerpiece of the label is the recreated silver label from the Jordan 13 shoebox. We redid the “Jordan Wings” logo to read Altitude as a substitute for Air Jordan. Lastly, we used the sleek blackout 45 dram container, known for its ability to block harmful UV rays & preserve flower quality.
Merch
We used elements from the packaging combined with premium garments for the Altitude merch collection. The collection contains two designs. For the garments, we used a Long sleeve 6.5 oz Heavy Weight Crewneck Tee along with a 6.5 oz Garment Dyed Crewneck. We used 3 different decorative methods, Embroidery, Screenprint & 3-D Puff Screen print. In the spirit of retro Jordans, all purchases received a limited edition Jordan-inspired retro card and Inertia’s Root sticker.
